Email + social = fundraising success

Reach out to your network and boost your donations!

Did you know that raising funds online using email and social media could significantly boost your fundraising? Even if you’re not very active online, your network is powerful and ready to help.

Inspire life-saving action in 3 easy steps via:

Email Fundraising

 

Email Templates

Step 1: Send emails from your Participant Centre (using our handy templates) or follow this sample message to help you draft your email:

Subject Line: Please support my fundraising

Dear [insert name]

On behalf of Heart & Stroke, I’m connecting with friends and family to raise funds for research and deliver life-saving information, including sharing updates about women and their heart and brain health.

Did you know?
  • The #1 cause of premature death for women in Canada is heart disease and stroke
  • 53% of women who experience heart attack symptoms have them go unrecognized
  • 2/3 of all heart disease and stroke clinical research focuses on men
It’s time to stop women from dying unnecessarily.

Your support helps fund research breakthroughs that will help prevent heart disease and stroke, save lives and support survivors and their families.

Click on the link below to donate to my personal fundraising page. Together, we’re fighting to save lives and create more moments.

[insert personal fundraising page link]

Thank you,
[insert your name]
Expand

 

Email Signature

Step 2: Personalize your email and add the message below to your email signature.

Email Signature

I'm fundraising for the Heart Month Campaign. Help me fund medical breakthroughs by making a secure donation at [insert personal fundraising page link]

 

Step 3: Send to your contacts.

Tip: 1 of 4 emails results in a donation.

Facebook fundraising

 

Fundraising Messages

Step 1: Copy and paste one of the sample posts below into your feed, or write your own (consider including a photo or video about a fundraising milestone or a personal moment).

Sample FB post #1 Starting out

Supporting Heart & Stroke is important to me [include personal reason, if applicable]. I’m fundraising to help fund the next breakthrough that will create #MoreMoments for all Canadians. Please help me do that by donating on my personal fundraising page [insert your personal fundraising page link].
Sample FB post #2 Goal Update

I am halfway to fundraising goal of [$XXXX] for Heart & Stroke. Today, the #1 cause of premature death for women in Canada is heart disease and stroke. Let’s change that. Please donate here: [insert your personal fundraising page link]

Step 2: Boost impact by:

  • Including our campaign tags, #MoreMoments and #TimetoSeeRed, in your post
  • Updating your cover image*
  • Using a campaign image
    *See downloadable images below.
Step 3: Share with friends and family and be sure to “like” and reply to comments on your post. Tip: A thank you post to recap your efforts may inspire last-minute donations.

 

*Images

Note: The image will open in a new tab. To download it, simply right click on the image and save to your desired location.

Twitter Fundraising

 

Fundraising Tweets

Step 1: Copy and paste one of the sample tweets below, or write your own (consider including a photo about a fundraising milestone or a personal moment).

Sample Tweet #1 Starting out

It’s #TimetoSeeRed. Help me support @TheHSF, a cause close to my heart, by donating to help fund breakthroughs and create #MoreMoments: [insert your personal fundraising page link].
Sample Tweet #2 Goal Update

I am halfway to my @TheHSF fundraising goal of [$XXXX]. Today, the #1 cause of premature death for women in Canada is heart disease and stroke. Let’s change that: [insert personal fundraising page link] #MoreMoments #TimetoSeeRed

Step 2: Boost impact by:

  • Including our campaign tags, @TheHSF, #MoreMoments and #TimetoSeeRed, in your post
  • Updating your header image*
  • Using a campaign image
    *See downloadable images below.
Step 3: Send the tweet to your followers and be sure to “like” and respond to any replies.

Tip: To inspire more donations, share key milestones, and send a final thank you tweet to recap your efforts.

 

*Images

Note: The image will open in a new tab. To download it, simply right click on the image and save to your desired location.

Instagram fundraising

Step 1: Add your personal fundraising page URL to your Instagram profile.

Step 2: Choose a photo of either a shot of you volunteering, meeting a donor, or download the one below* and write a personal caption that directs followers to the link in your profile.

Step 3: Share across platforms. Instagram gives you the option to also share your post to Facebook, Twitter, and Tumblr at the same time.

Tip: For more impact, use relevant tags such as @TheHSF, #MoreMoments, #TimetoSeeRed, #fundraising, #donate, #instagood, and post Instagram Stories for “behind the scenes” moments from your fundraising.

 

*Images

Note: The image will open in a new tab. To download it, simply right click on the image and save to your desired location.

Stay LinkedIn

 

Fundraising Posts

Step 1: Copy and paste one of the sample posts below into your LinkedIn feed, or write your own.

To get you started, find post suggestions below. You can simply copy and paste along with your personal fundraising link to ensure donations go towards your goal! Need help to find your link?

Sample LinkedIn post #1 Starting out

Supporting Heart & Stroke is important to me [include personal reason, if applicable]. I’m fundraising to help fund the next medical breakthrough to help create #MoreMoments for all Canadians. Please help me do that by donating on my personal fundraising page [insert your personal fundraising page link].
Sample LinkedIn post #2 Goal Update

I am halfway to my Heart & Stroke Foundation fundraising goal of [$XXXX]. Today, the #1 cause of premature death for women in Canada is heart disease and stroke. Let’s change that. Please donate here: [insert your personal fundraising page link]
Step 2: Boost impact by:
  • Updating your header image*
  • Using a campaign image*
    *See downloadable images below.

Step 3: Share with your professional network and be sure to “like” and reply to comments on your post.

Tip: A thank you post to recap your efforts may inspire last-minute donations.

 

*Images

Note: The image will open in a new tab. To download it, simply right click on the image and save to your desired location.