Fundraising tips & tools

This is your resource hub for everything you need to succeed at fundraising. Log in to your Participant Centre for more tools, tips and tricks!

Fundraise your way

Use these proven tools to take your fundraising to the next level

Who to ask
  • Family and friends
  • Ask someone you've donated to or helped out
  • Coworkers and teammates
  • Clubs, associations, or social groups you're involved with
Fundraising ideas
  • Focus on 10 people you’d like to get a donation from
  • Donate $50 to yourself and dare others to match it
  • Think of fun and interesting incentives to entice donations
  • Ask your donors to each ask one of their friends to support you
  • Share your fundraiser on social media
Choose something you love

When you’re passionate about both the “why” and the “how” of your fundraiser, that passion becomes contagious, sparking interest and encouraging donations.

Set a goal

The most successful fundraisers have a clear goal. Be realistic but set the bar high. Don’t be afraid to build momentum by making the first donation yourself it’s a sure sign of your commitment, and can inspire others to follow your lead!

FAQs

Thank you for your interest in My Own Fundraiser. Here are answers to our most common questions. Need more help? Contact us.

  • Fundraising online means less admin costs meaning more dollars go towards research and more impact.
  • Donors get their tax receipt immediately.
  • Donate by credit card.
  • Online fundraising is simple and can be done from the comfort of your home, anytime.
  • It’s safe and secure!

Fundraising involves asking for donations and sharing lifesaving information with your neighbours, friends, family, co-workers.

You will be sharing women's heart and brain health statistics, as well as signs of heart attack and stroke.

We encourage you to set a personal fundraising goal of $350 or more.

You can collect money by reaching out to your networks with your personal fundraising page link and asking them to make a donation directly to your page. You can do this via email or social media. For suggested content and tips, click here.

Your Participant Centre is your gateway for fundraising online! Use your Participant Centre to:

  1. Share your story Customize your personal page, using compelling pictures, text, even video!
  2. Make the first donation a self-donation lead the way and kick off your fundraising!
  3. Shout it from roof tops Share your page via email and social media. Make it known that you’re helping save lives!

Check out our Useful Links to learn more.

We’ve made it easy for you! Check out our email and social media resources that have customizable messaging for you to email to your contacts and share on your social media platforms.

The easiest fix is to request a new password. Simply click the link ‘Forgot Username and/or Password’ at the login page. Then follow the steps to request a password reset.

If fundraising in-person is better for you, we're here to support you! Please reach out to your local area office to request your fundraising kit .

  • Ensure that you are getting a receipt. If not, don’t donate.
  • Never donate at the door to someone who does not have professional looking identification.
  • All Heart & Stroke canvassers are knowledgeable in our mission.
  • If you have concerns, please contact Heart & Stroke’s general hotline at 1-888-473-4636.

Heart & Stroke is committed to privacy and Payment Card Industry Security Standards. For this reason, credit card donations are only accepted online through our secure site. Donors can donate directly on a canvasser’s personal fundraising page. Click here to search for a canvasser.

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Online: when you donate online, you will receive your official tax receipt via email immediately. If you do not receive your tax receipt, please reach out to heartmonth@heartandstroke.ca to request a new one.

Offline: you will receive an official tax receipt via mail by February 28th the following year.

Heart & Stroke adheres to CRA guidelines and must account for all tax receipts that have been printed and distributed which is difficult to do when in the hands of thousands of volunteers. Interim tax receipts allow for strong tax receipt control, tracking, and reporting.

Fundraise With Social

Want an easy way to significantly boost your fundraising? Try email and social media.

Even if you’re not very active online, your network is powerful and ready to help.

Or if you are interested in starting a Facebook Fundraiser, please read these guidelines. Alternatively, you can post on Facebook using the text available when you click on the red Facebook button.

Email

Email Templates

Donation Email #1

Subject Line: Help me promote health & save lives

Hello friends and family,

Would you like to help me fund lifesaving research? If so, I’d love to have your support in raising funds for Heart & Stroke.

It’s important to me to support Heart & Stroke because [insert personal reason here].

That’s why I’m [describe event/fundraising activity].

Did you know?

  • Every five minutes, someone in this country dies from heart disease, stroke and related conditions.
  • With the pandemic, donations and funding for lifesaving research have never been at greater risk.
  • The need to treat these diseases is more urgent than ever people with these conditions are at higher risk for complications, and death, if they contract COVID-19.

Can I count on you to donate $25 toward my fundraiser to help me reach my goal of [xxx]? Your donation will help save lives.

Just click the link below to my personal page, where you can make a secure donation.

[Insert Fundraising Page URL]

Together, we’ll beat heart disease and stroke. Thank you for your generous support!

Donation Email #2

Subject Line: Will you help me reach my goal for Heart & Stroke?

Dear friends and family,

Are you ready to help save lives?

I started a fundraiser to help Heart & Stroke fund the next research breakthrough. The funds I raise will support initiatives in my community that promote health, save lives, and enhance recovery.

Heart & Stroke, and the work they do, really matters to me because [write your “why” or your experience with heart disease and stroke].

I’m committed to raising [$$$] for lifesaving research.

Will you help me reach my goal?

Just click the link below to my personal page to give today.

[Insert Fundraising Page URL]

Thank you for your donation. It means a lot to me, and to those I’ll be helping. Together, we’ll beat heart disease and stroke.

Donation Email #3

Subject Line: One last request: Will you please give?

Hi, it’s me again!

My Heart & Stroke fundraiser is coming to an end and I wanted to make sure you had the opportunity to give.

I’ve made great progress toward my fundraising goal of [$$$], with just [$$$] left to go and [XX] days to get there.

This is my last chance to ask for help to make a difference in the lives of the 1.6 million people in Canada touched by heart disease and stroke.

Please click the link below to my personal page and make a secure donation.

[Insert Fundraising Page URL]

Thank you for your support, from the bottom of my heart.

Join My Team Email

Subject Line: We’d make a winning team

I’ve created a fundraiser called [Fundraiser Name] in support of Heart & Stroke. I’m raising money for this amazing cause, and I’d love to have you join me!

If you’d like to join, search for it here using the name of my fundraiser: [Fundraiser Name].

As you may know, Heart & Stroke is dear to me because [insert reasons here].

Their mission — promote health, save lives, enhance recovery — helps millions of people in Canada in one way or another. And I wouldn’t be surprised if you or someone you care about is one of them.

If you’d rather support me personally with a donation, you can do that as well! Every amount helps fund lifesaving research.

Please click the link below to access my personal page and make your gift securely.

[Insert Fundraising Page URL]

Thanks a ton,

[First Name]

Captain’s Email Update

Subject Line: Team News

Hi Team!

Time for a quick update on our Heart & Stroke fundraiser, [Fundraiser Name].

We’ve set a goal of [$$$] to be raised by [X] fundraisers, and we’re making great progress. As of today, we’re at [$$$] and I couldn’t be prouder! If you’re looking for fundraising tips and inspiration, these ideas will help:

  1. Always start with your nearest and dearest.
  2. Buddy up by asking friends to ask their friends.
  3. Bring it full circle by calling on people you’ve helped in the past.
  4. Call on your work colleagues and your community, like your virtual book club or parenting group.
  5. Try donating to yourself and invite others to follow it shows your commitment to the cause.
  6. Remember to share your fundraiser on social media.

If you connect your donation request to your personal reasons for supporting [Fundraiser Name], we can make an even bigger difference in the lives of people across Canada.

Thanks for joining me, I couldn’t do this without you!

[First Name]

P.S. Don’t forget to send a thank-you note to your donors. They need to hear how much their support matters!

Thank You Email #1

Subject Line: You're the best!

Dear [Donor Name],

Your donation to my Heart & Stroke fundraiser means so much to me. Thank you for your incredible support.

Heart & Stroke has already made huge strides in the fight against heart disease and stroke. And your donation helps to fund 891 researchers whose breakthroughs could save lives and improve outcomes of survivors.

Researchers such as:

  • Dr. Yu Tian Wang, who is working on drugs that could save your brain cells after a stroke.
  • Dr. Guillaume Paré, who is working on the ACE2 protein receptor, which plays an important role in both heart and brain health
  • Dr. Richard Swartz, who is has launched an international study of COVID-19 survivors to help understand the cognitive impacts of the virus

These studies are urgently needed right now. With the pandemic, donations and funding for lifesaving research have never been at greater risk.

Plus, those with these conditions are at higher risk for complications, and death, if they contract COVID-19.

With your donation, Heart & Stroke can keep making a real difference. Together, we’ll beat heart disease and stroke. Gratefully yours,

[First Name]

Thank You Email #2

Subject Line: Thank You!

Dear [Donor Name],

Your donation to my Heart & Stroke fundraiser means so much to me. Thank you for your incredible support.

Heart & Stroke has already made huge strides in the fight against heart disease and stroke. And your donation helps to fund 891 researchers whose breakthroughs could save lives and improve outcomes of survivors.

Researchers such as:

  • Dr. Yu Tian Wang, who is working on drugs that could save your brain cells after a stroke.
  • Dr. Guillaume Paré, who is working on the ACE2 protein receptor, which plays an important role in both heart and brain health
  • Dr. Richard Swartz, who is has launched an international study of COVID-19 survivors to help understand the cognitive impacts of the virus

These studies are urgently needed right now. With the pandemic, donations and funding for lifesaving research have never been at greater risk.

Plus, those with these conditions are at higher risk for complications, and death, if they contract COVID-19.

With your donation, Heart & Stroke can keep making a real difference. Together, we’ll beat heart disease and stroke.

With gratitude,

[First Name]

Make the most of Facebook

Facebook is your virtual bulletin board! Keep your Facebook community updated with your progress by sharing your event highlights, photos and fundraising goals. Don’t forget to tag us in your posts (@heartandstroke) along with our hashtag, #HeartAndStrokeBeatAsOne. Use your Facebook account to post key event information and promote your event.

We’ve put together a few basic posts to get you started. Update your cover or profile image to promote your fundraising efforts, then post a message on Facebook with a link to your personal fundraising page. Need help finding your personal fundraising page link? Click here to login to your participant center. You'll find your personal page link on your Home page.

Facebook Posts

Sample Post # 1 (for individuals)

I am fundraising for @HeartandStroke to help invest in the next medical breakthrough. My goal is [$XXXX] because together, we’ll beat heart disease and stroke. Please help me reach my goal by donating on my personal fundraising page [insert your personal fundraising page link here].

Sample Post # 2 (for individuals)

I am halfway to my @HeartandStroke fundraising goal of [$XXXX]. Did you know that every 5 minutes, someone in this country dies from heart disease, stroke and related conditions? Help fund breakthrough research to save lives. Please donate. [Insert your personal fundraising page link here]

Sample Post # 3 (for event promotion)

[Insert the name of your event], is a fundraising event for @heartandstroke! Help me fund the next medical breakthrough that can save lives. Please contribute to my goal of [$XXXX] on my personal fundraising page [insert your event fundraising page link here]

Sample Post #4 (Thank You)

A ‘Thank You’ post to your family and friends is always a nice touch to provide a recap of your fundraising journey. You can either send individuals a unique thank-you note or create a generic post or tag all those who helped you reach your goal in the post.

Sample Status #1 (First ask)

I’m fundraising for Heart & Stroke. Their research and initiatives promote health, save lives, and enhance recovery in our community. Please cheer me on by sharing this post and donating today:

Sample Status #2 (Second ask)

Good news! I’m halfway to raising for Heart & Stroke! Help me get the rest of the way by donating today. The funds we raise support lifesaving research. Together, we’ll beat heart disease and stroke:

Sample Status #3 (Final ask)

I’m so close! Time is almost up to raise for Heart & Stroke. This is your last chance to support me and fund lifesaving research. Donate today:

Photos

Show your support by using the photos below for your cover photo and post image.

Note: The image will open in a new tab. To download it, simply right click on the image and save to your desired location.

Download a Profile Photo

Download a Cover Photo — Black

Download a Cover Photo — White

Download a Facebook Post — Black

Download a Facebook Post — White

Tweet With Heart

Twitter is the place to find out what's happening right now. It is a quick and easy tool for promoting your fundraiser to your social community as well as Heart & Stroke (@HeartandStroke). In 280 characters or less, you can share your fundraising journey. Tweet directly from your event or simply send quick updates on your goals.

Below are a few tweets to get you started. Copy and paste to Twitter with an image and your personal fundraising page link. Don’t forget to tag @HeartandStroke in your tweets along with the hashtag, #HeartAndStrokeBeatAsOne. We want to see your progress and promote your goals!

Need help finding your personal fundraising page link? Click here to login to your Participant Centre. You’ll find your personal page link on your Home page.

Tweets

Sample Tweet # 1 (for individuals)

Did you know someone in Canada dies every 5 minutes from heart disease, stroke, and related conditions? Help me reach my fundraising goal with @HeartandStroke and help fund lifesaving research by donating [insert your personal fundraising page link here] #HeartAndStrokeBeatAsOne

Sample Tweet # 2 (for teams)

[Insert fundraising team name] are fundraising for @HeartandStroke. Our goal is $XXXX! Help us fund lifesaving medical breakthroughs [insert your fundraising page link here] #HeartAndStrokeBeatAsOne

Sample Tweet # 3 (for event promotion)

[Insert your event name] is halfway to our @HeartandStroke fundraising goal! Help fund medical breakthroughs and save lives. Donate now [insert your fundraising page link here] #HeartAndStrokeBeatAsOne

Sample Tweet #1 (first ask)

I’m raising to help @HeartandStroke fund the next lifesaving research breakthrough. Please cheer me on by retweeting this and donating today: #HeartAndStrokeBeatAsOne

Sample Tweet #2 (second ask)

Good news! I’m halfway to raising in support of @HeartandStroke! Support me and lifesaving research by donating today: #HeartAndStrokeBeatAsOne

Sample Tweet #3 (final ask)

Thank you everyone who supported my @HeartandStroke fundraiser! The donations we raised will help fund research and other initiatives that promote health, save lives, and enhance recovery across Canada. #HeartAndStrokeBeatAsOne

Photos

Show your support by replacing your Twitter header photo with one of these.

Note: The image will open in a new tab. To download it, on desktop simply right click on the image and save to your desired location and on mobile, click the link to open the image in a new tab and save it to your photos.

Download a Profile Photo

Download a Cover Photo — Black

Download a Cover Photo — White

Download a Twitter Post — Black

Download a Twitter Post — White

Stay LinkedIn

LinkedIn will allow you to promote your fundraising goals with your professional network! We suggest an introductory post and then one later in the month highlighting your progress with a last call for donations. If you really want to highlight your participation to your network, you can change your Header Image to one of the options provided below.

To get you started, find post suggestions below. You can simply copy and paste along with your personal fundraising link to ensure donations go towards your goal! Tag us (@HeartandStroke) and use the hashtag #HeartandStrokeBeatasOne to keep us posted on your goal so we can celebrate your success with you.

Need help finding your personal fundraising page link? Click here to login to your Participant Centre. You’ll find your personal page link on your Home page.

LinkedIn Posts

Introductory LinkedIn Post #1

Did you know someone in Canada dies every 5 minutes from heart disease, stroke, and related conditions? I am fundraising for HeartandStroke to help fund the next medical breakthrough to beat these diseases. My goal is [$XXXX] because I want to help support lifesaving research. Please help me reach my goal [insert your link]

Sample Post #2 (second ask)

I’m halfway to raising in support of Heart & Stroke! Please support me and lifesaving research by donating today. Together, we’ll beat heart disease and stroke:

Sample Post #3

I am halfway to my fundraising goal of [$XXXX]. I hope you’ll help me fund lifesaving research. Together, we can beat heart disease and stroke.

Sample Post #4 (thank you)

Thank you everyone who supported my Heart & Stroke fundraiser! The donations we raised will help fund research and other initiatives that promote health, save lives, and enhance recovery across Canada. #HeartandStrokeBeatAsOne

Photos

Show your support by replacing your LinkedIn header photo with one of these.

Note: The image will open in a new tab. To download it, on desktop simply right click on the image and save to your desired location and on mobile, click the link to open the image in a new tab and save it to your photos.

Download a Profile Photo

Download a Cover Photo — Black

Download a Cover Photo — White

Download a LinkedIn Post — Black

Download a LinkedIn Post — White

Instagram Fundraising

Be Social with Instagram

Instagram is a visual platform, catching the attention of your followers with strong images and videos. Use it to build interest amongst your friends and family by sharing visuals of your event preparation. You can also share the #HeartandStrokeBeatAsOne message of Heart & Stroke (@heartandstroke) by highlighting everyday moments that drive you to raise funds for lifesaving research.

In your Instagram profile, add the link to your personal fundraising page!

Need help finding your personal fundraising page link? Click here to login to your Participant Centre. You’ll find your personal page link on your Home page.

Show your journey

Instagram is the perfect place to share photos and video clips from your fundraiser. Throughout your campaign in your posts and stories share images of the people you’re doing this for and the people supporting you along the way.

Use the suggested images and captions below to catch your followers’ eyes by posting about your fundraiser on your feed or in your stories. We encourage you to add your personal touch!

Tag us (@HeartandStroke) and use the hashtag #HeartandStrokeBeatAsOne to keep us posted on your goal so we can celebrate your success with you.

Need help finding your personal page link? Click here to login to your Participant Centre. You’ll find your personal page link on your Home page.

Sample Caption #1 (first ask)

Let’s help #HeartAndStrokeBeatAsOne! I’m fundraising for Heart & Stroke. Their research and initiatives promote health, ave lives, and enhance recovery in our community. Please cheer me on by liking this post and donating today:

Sample Caption #2 (second ask)

Good news! I’m halfway to raising for Heart & Stroke! Help me get the rest of the way by donating today. The funds we raise support lifesaving research. Let’s help #HeartAndStrokeBeatAsOne:

Sample Caption #3 (final ask)

I’m so close! Time is almost up to raise for Heart & Stroke research. This is your last chance to support me —let’s help #HeartAndStrokeBeatAsOne! Donate today:

Sample Caption #4 (thank you)

Thank you everyone who supported my Heart & Stroke fundraiser we successfully helped #HeartAndStrokeBeatAsOne! The donations we raised will help fund research and other initiatives that promote health, save lives, and enhance recovery across Canada.

Photos

Show your support by using this photo in your Instagram posts and stories.

Note: The image will open in a new tab. To download it, on desktop simply right click on the image and save to your desired location and on mobile, click the link to open the image in a new tab and save it to your photos.

Download an Instagram Post — Black

Download an Instagram Post — White

Download an Instagram Story