This year, Heart & Stroke canvassing will look a little different, but the
goal is the same: Beat heart disease and stroke. Now’s your chance to connect with your community in a
new way, and share lifesaving information. When we beat as one, we accomplish so much more together!
Our shared goal to beat heart disease and stroke is urgent. These diseases remain the #1 killer globally, and two of the three leading causes of death in Canada. You can help save more lives and beat stroke—register to fundraise in Stroke Month this June.
When you fundraise online, more of that money goes directly to research — and that means more
lives saved.
Payments can be accepted by credit card, and tax receipts are issued immediately.
You can make a big difference with the device you’re using right now!
Feel inspired by the life-saving funds raised by our top fundraisers in February for Heart Month. Start making a difference today for Stroke month.
Leaderboard reflects online fundraising amounts only
FAQs
We’ve tried to answer many common questions below, but if you need additional help, please get
in touch.
Fundraising online means less admin costs meaning more dollars go towards
research and more impact.
Donors get their tax receipt immediately.
Donate by credit card.
Online fundraising is simple and can be done from the comfort of your home,
anytime.
It’s safe and secure!
Fundraising involves asking for donations and sharing lifesaving information with
your neighbours, friends, family, co-workers.
We encourage you to set a personal fundraising goal of $400 or more.
You can collect money by reaching out to your networks with your personal fundraising
page link and asking them to make a donation directly to your page. You can do this
via email or social media. For suggested content and tips, click
here.
Our easy-to-use online tools are the best way to collect donations. This helps us to
keep track of how much you have raised and issue instant tax receipts to donors to
avoid any processing times. However, we know that some people may prefer to donate
to your Stroke Month Virtual Canvass efforts by other methods. If you receive a
cheque donation, you can enter all the details into your Participant Centre and mail
your donations to:
Heart and Stroke Foundation
Attention: ShanShan
2300 Yonge St., Suite 1300,
Toronto, Ontario M4P 1E4
Inside the envelope make sure to provide:
Donor Information
First name, last name, full address of the person making the donation.
Your Participant info, if applicable
First name, last name, email, constituent ID (if known)
Program Information
Program and Event Name (e.g. Fundraise Your Way Virtual Canvass, Fundraise
Your Way Celebrate, etc.)
Amount included in the mailing.
Your Participant Centre is your gateway for fundraising online! Use your Participant
Centre to:
Share your story - Customize your personal page, using compelling pictures,
text, even video!
Make the first donation a self-donation - lead the way and kick off your
fundraising!
Shout it from roof tops - Share your page via email and social media. Make it
known that you’re helping save lives!
We’ve made it easy for you! Check out our email and
social media resources that have
customizable messaging for you to email to your contacts and share on your social
media platforms.
The easiest fix is to request a new password. Simply click on this link and follow the steps to request a password
reset.
Our easy-to-use online tools are the best way to collect donations. This helps us to
keep track of how much you have raised and issue instant tax receipts to donors to
avoid any processing times. However, we know that some people may prefer to donate
to your Stroke Month Virtual Canvass efforts by other methods. If you receive a
cheque donation, you can enter all the details into your Participant Centre and mail
your donations to:
Heart and Stroke Foundation
Attention: ShanShan
2300 Yonge St., Suite 1300,
Toronto, Ontario M4P 1E4
Inside the envelope make sure to provide:
Donor Information
First name, last name, full address of the person making the donation.
Your Participant info, if applicable
First name, last name, email, constituent ID (if known)
Program Information
Program and Event Name (e.g. Fundraise Your Way Virtual Canvass, Fundraise
Your Way Celebrate, etc.)
Amount included in the mailing.
When you donate online, you will receive your official tax receipt
via email immediately. If you do not receive your tax receipt, please reach
out to fundraiseyourway@heartandstroke.ca to request a new one.
Heart & Stroke adheres to CRA guidelines and must account for all tax
receipts that have been printed and distributed which is difficult to
do when in the hands of thousands of volunteers. Interim tax receipts
allow for strong tax receipt control, tracking, and reporting.
We’d be happy to hear from you! Please contact us via email at
fundraiseyourway@heartandstroke.ca.
Please check out the Our Impact section to keep up to date and
learn more about how your dollars are making an impact.
We recommend calling or emailing any neighbours that you have contact information to
let them know that you will be fundraising for Heart & Stroke online only this year,
for their safety and their community, and that you will provide more details soon.
Encourage any neighbours you have spoken with by phone or email to let any of your
other neighbours know that you will be fundraising online this year.
Our supporters' safety and wellbeing is our highest priority. Given the increased
risk of the COVID-19 virus spreading when people are exposed to others, we are
taking precautions in all of the communities we serve.
Heart & Stroke is always evaluating our programs to ensure they deliver the most
impact on our mission. Right now, we don't know what the Heart & Stroke canvass
campaign will look like in 2022 but we know that online fundraising is here to
stay. When you fundraise online, more of that money goes directly to research
— and
that means more lives saved. Payments can be accepted by credit card, and tax
receipts are issued immediately. You can make a big difference with the device
you’re using right now!
Fundraise With Social
Want an easy way to significantly boost your fundraising? Try email and social media.
Even if you’re not very active online, your network is powerful and ready to help.
Or if you are interested in starting a Facebook Fundraiser, please read these guidelines.
Alternatively, you can post on Facebook using the text available when you click on the red Facebook
button.
Email
Email Templates
Donation Email #1
Subject Line: Help me promote health & save lives
Hello friends and family,
Would you like to help me fund lifesaving research? If so, I’d love to have your support
in raising funds for Heart & Stroke.
It’s important to me to support Heart & Stroke because [insert personal reason here].
Every five minutes, someone in this country dies from heart disease, stroke and
related conditions.
With the pandemic, donations and funding for lifesaving research have never been
at greater risk.
The need to treat these diseases is more urgent than ever people with these
conditions are at higher risk for complications, and death, if they contract
COVID-19.
Can I count on you to donate $25 toward my fundraiser to help me reach my goal of [xxx]?
Your donation will help save lives.
Just click the link below to my personal page, where you can make a secure donation.
[Insert Fundraising Page URL]
Together, we’ll beat heart disease and stroke. Thank you for your generous support!
Donation Email #2
Subject Line: Will you help me reach my goal for Heart & Stroke?
Dear friends and family,
Are you ready to help save lives?
I started a fundraiser to help Heart & Stroke fund the next research breakthrough. The
funds I raise will support initiatives in my community that promote health, save lives,
and enhance recovery.
Heart & Stroke, and the work they do, really matters to me because [write your
“why” or
your experience with heart disease and stroke].
I’m committed to raising [$$$] for lifesaving research.
Will you help me reach my goal?
Just click the link below to my personal page to give today.
[Insert Fundraising Page URL]
Thank you for your donation. It means a lot to me, and to those I’ll be helping.
Together, we’ll beat heart disease and stroke.
Donation Email #3
Subject Line: One last request: Will you please give?
Hi, it’s me again!
My Heart & Stroke fundraiser is coming to an end and I wanted to make sure you had the
opportunity to give.
I’ve made great progress toward my fundraising goal of [$$$], with just
[$$$] left to go
and [XX] days to get there.
This is my last chance to ask for help to make a difference in the lives of the 1.6
million people in Canada touched by heart disease and stroke.
Please click the link below to my personal page and make a secure donation.
[Insert Fundraising Page URL]
Thank you for your support, from the bottom of my heart.
Join My Team Email
Subject Line: We’d make a winning team
I’ve created a fundraiser called [Fundraiser Name] in support of Heart & Stroke. I’m
raising money for this amazing cause, and I’d love to have you join me!
If you’d like to join, search for it here using the name of my fundraiser:
[Fundraiser Name].
As you may know, Heart & Stroke is dear to me because [insert reasons
here].
Their mission — promote health, save lives, enhance recovery — helps millions of people
in Canada in one way or another. And I wouldn’t be surprised if you or someone you care
about is one of them.
If you’d rather support me personally with a donation, you can do that as well! Every
amount helps fund lifesaving research.
Please click the link below to access my personal page and make your gift securely.
[Insert Fundraising Page URL]
Thanks a ton,
[First Name]
Captain’s Email Update
Subject Line: Team News
Hi Team!
Time for a quick update on our Heart & Stroke fundraiser, [Fundraiser
Name].
We’ve set a goal of [$$$] to be raised by [X]
fundraisers, and we’re making great progress. As of today, we’re at [$$$] and I couldn’t
be prouder!
If you’re looking for fundraising tips and inspiration, these ideas will help:
Always start with your nearest and dearest.
Buddy up by asking friends to ask their friends.
Bring it full circle by calling on people you’ve helped in the past.
Call on your work colleagues and your community, like your virtual book club or
parenting group.
Try donating to yourself and invite others to follow it shows your commitment to
the cause.
Remember to share your fundraiser on social media.
If you connect your donation request to your personal reasons for supporting
[Fundraiser Name], we can make an even bigger difference in the lives
of people across Canada.
Thanks for joining me, I couldn’t do this without you!
[First Name]
P.S. Don’t forget to send a thank-you note to your donors. They need to hear how much
their support matters!
Thank You Email #1
Subject Line: You're the best!
Dear [Donor Name],
Your donation to my Heart & Stroke fundraiser means so much to me. Thank you for your
incredible support.
Heart & Stroke has already made huge strides in the fight against heart disease and
stroke. And your donation helps to fund 891 researchers whose breakthroughs could save
lives and improve outcomes of survivors.
Researchers such as:
Dr. Yu Tian Wang, who is working on drugs that could save your brain cells after a
stroke.
Dr. Guillaume Paré, who is working on the ACE2 protein receptor, which plays an
important role in both heart and brain health
Dr. Richard Swartz, who is has launched an international study of COVID-19 survivors
to help understand the cognitive impacts of the virus
These studies are urgently needed right now. With the pandemic, donations and funding
for lifesaving research have never been at greater risk.
Plus, those with these conditions are at higher risk for complications, and death, if
they contract COVID-19.
With your donation, Heart & Stroke can keep making a real difference. Together, we’ll
beat heart disease and stroke.
Gratefully yours,
[First Name]
Thank You Email #2
Subject Line: Thank You!
Dear [Donor Name],
Your donation to my Heart & Stroke fundraiser means so much to me. Thank you for your
incredible support.
Heart & Stroke has already made huge strides in the fight against heart disease and
stroke. And your donation helps to fund 891 researchers whose breakthroughs could save
lives and improve outcomes of survivors.
Researchers such as:
Dr. Yu Tian Wang, who is working on drugs that could save your brain cells after a
stroke.
Dr. Guillaume Paré, who is working on the ACE2 protein receptor, which plays an
important role in both heart and brain health
Dr. Richard Swartz, who is has launched an international study of COVID-19 survivors
to help understand the cognitive impacts of the virus
These studies are urgently needed right now. With the pandemic, donations and funding
for lifesaving research have never been at greater risk.
Plus, those with these conditions are at higher risk for complications, and death, if
they contract COVID-19.
With your donation, Heart & Stroke can keep making a real difference. Together, we’ll
beat heart disease and stroke.
With gratitude,
[First Name]
Make the most of Facebook
Facebook is your virtual bulletin board!
Keep your Facebook community updated with your progress by sharing your event highlights,
photos and fundraising goals. Don’t forget to tag us in your posts (@heartandstroke)
along with our hashtag, #HeartAndStrokeBeatAsOne.
Use your Facebook account to post key event information and promote your event.
We’ve put together a few basic posts to get you started. Update your cover or profile
image to promote your fundraising efforts,
then post a message on Facebook with a link to your personal fundraising page. Need help
finding your personal fundraising page link?
Click here to login to your participant center. You'll find your personal page link on your Home page.
Facebook Posts
Sample Post # 1 (for individuals)
I am fundraising for @HeartandStroke to help invest in the next medical breakthrough. My
goal is [$XXXX] because together, we’ll beat heart disease and stroke.
Please help me reach my goal by donating on my personal fundraising page [insert your
personal fundraising page link here].
Sample Post # 2 (for individuals)
I am halfway to my @HeartandStroke fundraising goal of [$XXXX]. Did you know that every 5
minutes, someone in this country dies from heart disease,
stroke and related conditions? Help fund breakthrough research to save lives. Please
donate. [Insert your personal fundraising page link here]
Sample Post # 3 (for event promotion)
[Insert the name of your event], is a fundraising event for @heartandstroke! Help me fund
the next medical breakthrough that can save lives.
Please contribute to my goal of [$XXXX] on my personal fundraising page [insert your
event fundraising page link here]
Sample Post #4 (Thank You)
A ‘Thank You’ post to your family and friends is always a nice touch to
provide a recap of your fundraising journey.
You can either send individuals a unique thank-you note or create a generic post or tag
all those who helped you reach your goal in the post.
Sample Status #1 (First ask)
I’m fundraising for Heart & Stroke. Their research and initiatives
promote health, save lives,
and enhance recovery in our community. Please cheer me on by sharing this post and
donating today:
Sample Status #2 (Second ask)
Good news! I’m halfway to raising for Heart & Stroke! Help me get the
rest of the way by donating today.
The funds we raise support lifesaving research. Together, we’ll beat heart
disease and stroke:
Sample Status #3 (Final ask)
I’m so close! Time is almost up to raise for Heart & Stroke. This is
your last chance to support me and fund lifesaving research.
Donate today:
Photos
Show your support by using the photos below for your cover photo and post image.
Note: The image will open in a new tab. To download it, simply right click on the
image and
save to your desired location.
Twitter is the place to find out what's happening right now. It is a quick and easy tool for
promoting your fundraiser to
your social community as well as Heart & Stroke (@HeartandStroke). In 280 characters or
less, you can share your fundraising journey.
Tweet directly from your event or simply send quick updates on your goals.
Below are a few tweets to get you started. Copy and paste to Twitter with an image and your
personal fundraising page link.
Don’t forget to tag @HeartandStroke in your tweets along with the hashtag,
#HeartAndStrokeBeatAsOne. We want to see your progress and promote your goals!
Need help finding your personal fundraising page link? Click here to login to your Participant Centre. You’ll find your personal page link on your Home page.
Tweets
Sample Tweet # 1 (for individuals)
Did you know someone in Canada dies every 5 minutes from heart disease, stroke, and
related conditions? Help me reach my fundraising goal with @HeartandStroke
and help fund lifesaving research by donating [insert your personal fundraising page
link here] #HeartAndStrokeBeatAsOne
Sample Tweet # 2 (for teams)
[Insert fundraising team name] are fundraising for @HeartandStroke. Our goal is $XXXX!
Help us fund lifesaving medical breakthroughs
[insert your fundraising page link here] #HeartAndStrokeBeatAsOne
Sample Tweet # 3 (for event promotion)
[Insert your event name] is halfway to our @HeartandStroke fundraising goal! Help fund
medical breakthroughs and save lives.
Donate now [insert your fundraising page link here] #HeartAndStrokeBeatAsOne
Sample Tweet #1 (first ask)
I’m raising to help @HeartandStroke fund the next lifesaving
research breakthrough.
Please cheer me on by retweeting this and donating today: #HeartAndStrokeBeatAsOne
Sample Tweet #2 (second ask)
Good news! I’m halfway to raising in support of @HeartandStroke!
Support me and lifesaving research by donating today:
#HeartAndStrokeBeatAsOne
Sample Tweet #3 (final ask)
Thank you everyone who supported my @HeartandStroke fundraiser! The donations we raised
will help fund research and other initiatives
that promote health, save lives, and enhance recovery across Canada.
#HeartAndStrokeBeatAsOne
Photos
Show your support by replacing your Twitter header photo with one of these.
Note: The image will open in a new tab. To download it, on desktop simply right click
on the image and save to
your desired location and on mobile, click the link to open the image in a new tab
and save it to your photos.
LinkedIn will allow you to promote your fundraising goals with your professional network! We
suggest an introductory post and
then one later in the month highlighting your progress with a last call for donations. If
you really want to highlight your participation
to your network, you can change your Header Image to one of the options provided below.
To get you started, find post suggestions below. You can simply copy and paste along with
your personal fundraising link to ensure donations go towards your goal!
Tag us (@HeartandStroke) and use the hashtag #HeartandStrokeBeatasOne to keep us posted on
your goal so we can celebrate your success with you.
Need help finding your personal fundraising page link? Click here to login to your Participant Centre. You’ll find your personal page link on your Home page.
LinkedIn Posts
Introductory LinkedIn Post #1
Did you know someone in Canada dies every 5 minutes from heart disease, stroke, and
related conditions? I am fundraising for
HeartandStroke to help fund the next medical breakthrough to beat these diseases.
My goal is [$XXXX] because I want to help support lifesaving research. Please help me
reach my goal [insert your link]
Sample Post #2 (second ask)
I’m halfway to raising in support of Heart & Stroke! Please support
me and lifesaving research by donating today.
Together, we’ll beat heart disease and stroke:
Sample Post #3
I am halfway to my fundraising goal of [$XXXX]. I hope you’ll help me fund
lifesaving research. Together, we can beat heart disease and stroke.
Sample Post #4 (thank you)
Thank you everyone who supported my Heart & Stroke fundraiser! The donations we raised
will help fund research and other initiatives that promote health, save lives,
and enhance recovery across Canada. #HeartandStrokeBeatAsOne
Photos
Show your support by replacing your LinkedIn header photo with one of these.
Note: The image will open in a new tab. To download it, on desktop simply right click
on the image and save to
your desired location and on mobile, click the link to open the image in a new tab
and save it to your photos.
Instagram is a visual platform, catching the attention of your followers with strong images
and videos.
Use it to build interest amongst your friends and family by sharing visuals of your event
preparation.
You can also share the #HeartandStrokeBeatAsOne message of Heart & Stroke (@heartandstroke)
by highlighting everyday moments that
drive you to raise funds for lifesaving research.
In your Instagram profile, add the link to your personal fundraising page!
Need help finding your personal fundraising page link? Click here to login to your Participant Centre. You’ll find your personal page link on your Home page.
Show your journey
Instagram is the perfect place to share photos and video clips from your fundraiser.
Throughout your campaign in your posts and stories
share images of the people you’re doing this for and the people supporting you along
the way.
Use the suggested images and captions below to catch your followers’ eyes by posting
about your fundraiser on your feed or in your stories.
We encourage you to add your personal touch!
Tag us (@HeartandStroke) and use the hashtag #HeartandStrokeBeatAsOne to keep us posted on
your goal so we can celebrate your success with you.
Need help finding your personal page link? Click here to login to your Participant Centre. You’ll find your personal page link on your Home page.
Sample Caption #1 (first ask)
Let’s help #HeartAndStrokeBeatAsOne! I’m fundraising for
Heart & Stroke. Their research and initiatives promote health,
ave lives, and enhance recovery in our community. Please cheer me on by liking
this post and donating today:
Sample Caption #2 (second ask)
Good news! I’m halfway to raising for Heart & Stroke! Help me get
the rest of the way by donating today.
The funds we raise support lifesaving research. Let’s help
#HeartAndStrokeBeatAsOne:
Sample Caption #3 (final ask)
I’m so close! Time is almost up to raise for Heart & Stroke
research.
This is your last chance to support me —let’s help
#HeartAndStrokeBeatAsOne! Donate today:
Sample Caption #4 (thank you)
Thank you everyone who supported my Heart & Stroke fundraiser we successfully helped
#HeartAndStrokeBeatAsOne! The donations we
raised will help fund research and other initiatives that promote health, save
lives, and enhance recovery across Canada.
Photos
Show your support by using this photo in your Instagram posts and stories.
Note: The image will open in a new tab. To download it, on desktop simply right
click on the image and save to
your desired location and on mobile, click the link to open the image in a new
tab and save it to your photos.
